A rapidly expanding media group is recruiting a Marketing Manager

Desired profile

Education: Minimum of a Bachelor's degree (or equivalent) in Marketing, Digital Communication, Digital Marketing, or a related field.

Experience: Minimum 2 years in a similar role, preferably in the media, communications agency, or digital sector

Your tasks

Strategy and development:

Develop and implement the group's marketing strategy

Develop the awareness and brand image of the group's media outlets

Conduct market research and analyze media sector trends in Senegal

Ensure the Group's visibility

Identify new growth opportunities and market segments

Operational and digital marketing:

Manage marketing and promotional campaigns (offline and online)

Participate in managing the group's social media presence (Facebook, Instagram, LinkedIn, Twitter)

Create engaging content and optimize for search engine optimization (SEO).

Develop and manage digital advertising campaigns (Google Ads, Meta Ads)

. Manage the group's community and online reputation

Communication and event management:

Design communication materials (brochures, newsletters, sales presentations)

Organize and coordinate promotional and public relations events

Manage relationships with media partners and external service providers

Analysis and reporting:

Track and analyze the performance of marketing activities (KPIs, ROI)

Develop activity reports and strategic recommendations

Skills and qualities required

Technical skills:

Excellent command of the entire marketing environment

Proficiency in graphic design tools (Canva, Adobe Creative Suite - a major asset)

Good knowledge of web analytics tools (Google Analytics, Meta Business Suite)

Skills in managing online advertising campaigns

Mastery of content marketing and copywriting techniques

Excellent writing skills in French (English preferred)

Proficiency in Microsoft Office Suite (Excel, PowerPoint)

Personal qualities:

Creativity and a sense of innovation

Analytical skills and ability to interpret data

Excellent organizational skills and ability to manage multiple projects

Autonomy, proactivity and a proactive approach

Ability to work in a team and across departments

Good knowledge of the Senegalese media landscape

Sensitivity to the press and information sector

What we offer

Strategic position within a dynamic media group

A creative and stimulating environment

Professional development opportunities

Participation in innovative digital projects

Application procedures

Application deadline: Monday, January 19, 2026

Please send your application by email to:   recherchecompetences@gmail.com

Required documents:

Updated CV with portfolio or examples of work (campaigns, content created)

A cover letter demonstrating your understanding of the marketing challenges in the media sector.

Copies of diplomas and training certificates

Work certificates or attestations of experience

Only shortlisted candidates will be contacted.