Le Sénégal mise sur le halal pour conquérir les marchés mondiaux
From September 16 to 20, 2025, ADEPME accompanied 15 Senegalese SMEs to Malaysia for the MIHAS Global Halal Trade Fair. This mission is not limited to business opportunities, but aims to lay the foundations for a national halal framework inspired by the Malaysian model.
A three-year memorandum of understanding signed with Appsaya should enable Senegalese SMEs to accelerate their integration into international markets and strengthen their competitiveness. This collaboration opens up concrete prospects for the growth of local businesses and the structuring of a strategic sector.
Beyond trade, the initiative illustrates Senegal's desire to position halal as a driver of integration into global value chains. It aims to capitalize on international standards and promote Senegalese products in high-growth markets.
This approach reflects a thoughtful approach to economic development, where innovation, standardization and openness to the world combine to strengthen the country's presence in a rapidly expanding sector.
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