Lutte contre la désinformation : Le CEDEM lance la campagne nationale "IA et désinformation : Comprendre, décrypter, réagir"
The Centre for Democracy, Media Education and Multilingualism (CEDEM) officially launched the national campaign entitled "AI and disinformation: understand, decipher, react" this Friday, October 31, 2025, in Mermoz (Dakar).
This citizen initiative aims to strengthen the critical analysis capacity of young people, journalists, community actors and civil society organizations in the face of the rise of disinformation amplified by artificial intelligence (AI).
Supported by the Pulitzer Center, in collaboration with the Ministry of Communication, Telecommunications and Digital Affairs and the German Cooperation (GIZ), the campaign will run for one year, from December 2025 to November 2026.
A commitment to an enlightened digital culture
According to CEDEM, while the rise of digital platforms promotes the free flow of information, it is accompanied by a proliferation of misleading content, often indistinguishable from the truth. Generative AI technologies capable of producing fake images, videos, or voices exacerbate the risks of manipulating public opinion and eroding public trust. "Disinformation has always existed, but with social media and artificial intelligence, it has become amplified and more complex," explained Diomma Dramé, project manager at CEDEM.
"The aim of this campaign is to raise awareness, to mobilize communities and above all to equip young people to distinguish between truth and falsehood," she added.
Four areas of action
The campaign is structured around four main themes:
1. A national training workshop in December for 30 young people from civil society, the journalistic, academic and community sectors.
2. The creation of a digital guide on AI and disinformation that will be widely disseminated.
3. The production of video clips in local languages (Wolof, Fulani, Mandinka, Diola, etc.) in order to promote inclusive understanding.
Finally, the regular organization of collaborative bootcamps every three months to design verification and awareness tools.
Providing information in the languages of the country
The multilingual approach is at the heart of the system. "In some rural areas, the message in French does not always get through. We need to speak to people in their language so that they understand how AI can influence their lives positively or negatively, because AI is a useful tool, but in the wrong hands, it can be used to sow division," explained Diomma Dramé.
Journalists at the heart of the system
Journalists are among the primary targets of this initiative, as they are essential conduits for reliable information. The goal is to enable them to verify sources before publication and to strengthen their role as a bulwark against disinformation.
An expected impact on social cohesion
By integrating local languages and leveraging participatory tools, CEDEM hopes to strengthen community resilience and preserve social cohesion. "Deepfakes, for example, can create tension by using a person's voice or image to spread a false message. If communities understand these mechanisms, they will be better prepared to deal with them," the project manager concluded.
Through this campaign, CEDEM continues its mission of promoting digital citizenship, linguistic diversity and equitable access to reliable information by placing citizens at the heart of the fight against disinformation in the age of artificial intelligence.
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