Porte-parole du gouvernement : Ces défis de Rose Khady Faye
Out goes Moustapha Sarré and in comes Rose Khady Faye. The title of government spokesperson has another chance of being incumbent. In less than a year and a half, the current regime has already had two spokespersons.
In truth, Moustapha Sarré almost never existed as a spokesperson. He was more of a weekly reader of the Council of Ministers' communiqué. Had it not been for this task assigned to him and his name and signature affixed to the communiqués, we would have forgotten that he is a spokesperson.
This is far from being a peculiarity of the current regime. Under Macky Sall, the government had a spokesperson named Ndeye Tické Ndiaye. At the height of the oil and gas controversy, Ndèye Tické remained unknown to the public. She only hosted one conference during which she exposed her limitations. Her successor
Abdou Karim Fofana proved more capable, but he was more political than institutional.
In fact, the problem isn't just in the casting. Certainly, some profiles weren't up to scratch, despite sometimes promising CVs. However, there's also the underlying problem of government communication. The confusion and the search for visibility that leads to communication by ministry don't always allow for cohesion.
The confusion between public communication and political communication doesn't help governments define roles. As a result, we're more concerned with political communication than public communication. As a result, spokespersons, even those in charge of the party, struggle to navigate the different roles. They sometimes even find themselves in competition with their fellow ministers.
With Sonko's desire to review the government's communication, we will see if the new incumbent will finally be up to the task.
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