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[Korite] "We're being labeled": Behind the scenes in the sewing workshops, between sleepless nights and heavy stares

Auteur: Ndeye Astou KONATE

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[Korite] « On nous colle des étiquettes » : Dans les coulisses des ateliers de couture, entre nuits blanches et regards lourds

As each major holiday approaches—Tabaski, Korité, or weddings—tailoring workshops become bustling hubs of activity. Machines run non-stop, fabrics pile up, and customers flock in. During these times, the tailor is indispensable. Yet, lately, the profession has become embroiled in controversies and social judgments that extend far beyond the professional sphere.

The beating heart of Dakar's neighborhoods

In the capital's neighborhoods, it's hard to imagine a celebration without a visit to the tailor. "This is our busiest time. We work day and night," explains Ibrahima, who has been based in the HLM housing project for several years. Elegant boubous, custom-made dresses, matching outfits… these artisans bring their clients' wishes to life and play a vital role in the success of the festivities.

A profession caught between stigmatization and conflation.

Despite its central role, the profession sometimes suffers from a negative image. Long considered a makeshift job, it remains undervalued by a segment of society. Added to this is a new form of stigmatization, fueled by rumors and misconceptions stemming from recent social debates.

Some tailors denounce the fact that their profession is unfairly associated with clichés or unfounded accusations. "We are labeled because of the way we dress, the way we speak, or simply because we work in fashion," confides a young tailor.

The weight of social judgment

In this context, many live with a sense of injustice. "We're just doing our job. But sometimes, we feel stares or judgments that have nothing to do with our profession," explains Awa, a seamstress. These tensions can have concrete consequences: loss of clients, increased mistrust, or even a certain self-censorship in how they present themselves.

However, sewing remains a demanding skill.

It demands precision, creativity, attention to detail, and endurance, especially during peak periods. More and more young people are choosing to make it a genuine career path, launching their own brands or innovating in contemporary design.

Refocusing the debate on craftsmanship

Professionals are now calling for a more nuanced understanding: "We need to stop the misconceptions. A tailor is a craftsman. His work deserves respect, period." Faced with these challenges, some industry players are focusing on raising awareness and promoting the profession, particularly through social media and specialized training centers.

The goal is clear: to refocus the debate on talent and professionalism, far from hasty judgments. Because ultimately, behind every outfit worn with pride during the holidays, there is a tailor, focused, committed… and essential.

Auteur: Ndeye Astou KONATE
Publié le: Jeudi 19 Mars 2026

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