Rapid technological advancements have laid the foundation for the future development of the iGaming industry. With desktop platforms now a thing of the past, 2026 will mark the definitive shift of users to mobile applications. Over 70% of bets in Africa are placed on smartphones and tablets.

Far from being a passing trend, mobile-first is a new logic for the iGaming market.

Over 94% of users bet via smartphone, and major operators have embraced this trend as a fundamental industry principle, adapting their products accordingly. 1xBet has been among the pioneers in the development of mobile betting, offering users a mobile-friendly version of its official website and optimized mobile applications for iOS and Android devices. These applications allow users to bet on the go and stay connected to the game at all times. The growing popularity of mobile technologies is paving the way for new approaches and generating substantial profits: the online gaming niche in Africa is experiencing rapid growth and has already exceeded $17.6 billion. In many countries across the continent, smartphones have become the primary channel for accessing betting. Consequently, a high-performing mobile platform is essential for any operator.

Technical optimization of the product is crucial, especially in the case of an unstable internet connection and a variety of devices. For example, the 1xBet app prioritizes low data consumption and stable operation, even with limited resources.

Thanks to the development of mobile technologies, the African online gaming sector is experiencing growth not only financially, but also in terms of user activity. It now boasts over 440 million active players, and this number continues to rise.

Location: a key success factor

The African iGaming sector is a multi-tiered market encompassing various countries, each with its own unique characteristics. 1xBet brilliantly combines international experience with regional flexibility, offering users a user-friendly interface tailored to their location, as well as a wide range of payment solutions, including services from specialized operators.

In Africa, cash transactions via payment agents, as well as mobile deposit and withdrawal services, are widespread. 1xBet has successfully integrated these solutions into its mobile platform. In many countries, mobile wallets have become the primary financial instrument for betting, thus reinforcing the role of mobile applications as a key point of interaction with the user.

Today, users choose an operator based on its experience and performance, rather than the competitive advantages highlighted in advertisements. 1xBet mobile combines speed, stability, and ease of use to create an optimal gaming environment.

1xBet is at the heart of creating a new iGaming infrastructure in Africa

1xBet doesn't just follow industry trends; it's developing a new market strategy based on a "mobile-first" approach. The brand's mobile platform caters to all players' needs and seamlessly integrates with their mobile-first habits. At the same time, product optimization and the integration of new ideas are ongoing processes.

Thanks to this approach, 1xBet has won the recognition of users and industry experts, securing the "Best on Mobile 2026" award at the SiGMA Africa 2026 summit. The company's product has become the embodiment of the new reality of mobile betting and has strengthened its position in a strategic region.

By 2026, mobile betting will no longer compete with desktop betting; it will have completely replaced it. And products like 1xBet mobile are setting the new standard in this sector.