JOJ Dakar-2026 : Khaby Lame rejoint les ambassadeurs et booste l’élan mondial
The momentum surrounding the Dakar 2026 Youth Olympic Games has reached a new level. Just months before the first Olympic event to be held on the African continent, the arrival of Khaby Lame as an official ambassador further enhances the attractiveness and international reach of the YOG.

A global social media phenomenon with hundreds of millions of followers, Khaby Lame joins an already prestigious circle of ambassadors, alongside Omar Sy, Kalidou Koulibaly, and Eva Neymar. This convergence of influential figures testifies to the scale of the mobilization generated by the Dakar 2026 Youth Olympic Games, extending far beyond the sporting arena alone.
Officially appointed on March 26, 2026 in Dakar, Khaby Lame did not hide his emotion in joining this historic project for Africa: "I am proud to be Senegalese, proud to be African."
Having risen to prominence during the COVID-19 pandemic, the influencer has established himself through a simple and universal, wordless format that resonates with all generations. His vast audience, particularly among young people, represents a strategic asset for promoting the values of the Games.

For Mamadou Diagna Ndiaye, president of the organizing committee, this appointment is part of a broader dynamic: "Khaby Lame's commitment to our side illustrates the exceptional momentum this edition is generating. Dakar-2026 brings together, inspires, and attracts talent eager to contribute to a global success."
In his role, Khaby Lame will actively participate in promoting the event, particularly among young audiences. He will also be present at key moments, including the Flame's tour across Senegal, with a special focus on inclusion, notably by facilitating the participation of young people from areas like Mbacké, his home village.
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