This partnership marks a key step in the development of Senegalese football, particularly among young people. As the leading telecommunications provider in Senegal, Sonatel is reaffirming its commitment through innovation, digitalization, and ongoing support for young national talent.
The embodiment of a new generation
Ibrahim Mbaye, whose performance at the last Africa Cup of Nations was exemplary, inspires young Senegalese people to believe in their ambitions. He represents a new generation of talent and stands out for his authenticity and humility, which resonate deeply with the public.
An ambassador committed to youth
This partnership includes a major social component. In the coming months, Ibrahim Mbaye and Orange will launch the Orange Youth Camps National Tour in eight regions of Senegal. In parallel, a mentorship program will be established to support promising young local footballers.
A shared vision of excellence
Beyond sporting performance, the choice of Ibrahim Mbaye was a natural one due to his alignment with Orange's values: audacity, responsibility, perseverance, self-improvement and integrity.
“I am proud to join the Orange family. Together, we will work to offer young footballers the opportunities they deserve and proudly represent Senegal.” — Ibrahim Mbaye.
“By making Ibrahim Mbaye its ambassador, Sonatel Orange is taking a deliberate and strategic step. It demonstrates a company that believes in Senegalese youth, invests in its champions, and fully embraces its role as the country's leading economic and social player.” – Brelotte Bâ
Next steps in the collaboration
As part of this agreement, Ibrahim Mbaye will participate in several advertising campaigns, exclusive events, and social initiatives. The first joint campaign will be unveiled very soon across all digital platforms and traditional media.
About Sonatel Orange
A leading operator in West Africa with a presence in five countries, the Sonatel Group offers comprehensive telecommunications solutions (fixed line, mobile, Internet, TV and Mobile Money). For over four decades, the multi-service operator has supported the Senegalese federations of football, basketball, handball and beach soccer.
About Ibrahim Mbaye
Having won the 2026 Africa Cup of Nations with the Lions, Ibrahim Mbaye made history as the youngest Senegalese player to compete in the tournament. Scoring in the group stage against Botswana, he became the youngest goalscorer in the 21st century and the youngest goalscorer in Senegal's history in this competition.
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