As an official global partner of CAF, TECNO unveils four smart tools designed to transform the way fans watch, analyze and share the continent's biggest football tournament.

With the 2025 Africa Cup of Nations fast approaching, TECNO is unveiling a series of AI-powered football features designed to redefine the experience for millions of African fans. Powered by the proprietary Ella AI system, these innovations represent a profound shift in how the game is experienced in the digital age, not only in stadiums and living rooms, but also across screens, news feeds, and the instant reactions that fuel smartphones across the continent.

For a large segment of the public, the phone has become a second screen, a space for discussion, a slow-motion replay studio, and a place where match memories are created. With this new suite of tools, TECNO aims to amplify this reality, transforming the smartphone into a true gaming companion capable of interpreting the match in real time.

At the heart of this system is Ella Match Decoder , an AI engine capable of reading on-field movements, tactical patterns, and key actions in real time. The tool provides instant, accessible analysis, usually reserved for professional commentators, allowing casual fans to grasp changes of pace, defensive structures, and build-up play at a glance.

 

The suite also includes a visual recognition system, Ella Snap & Know , as well as a personalized highlights generator, Ella Match Highlight , which compiles key actions, goals, recoveries, combinations, errors, and pivotal moments. This gives fans complete control over what they want to rewatch or share, without relying solely on official clips or social media trends.

Meanwhile, Ella Star Cam shifts the focus from the pitch to the stands. Presented as a "superstar lens," the tool captures what makes the 2025 Africa Cup of Nations so unique: chants, impromptu choreography, adrenaline rushes, and the collective energy that shape African football culture. The system anticipates movements and emotions to produce images that offer the most immersive experience possible.

Together, these tools bring to life TECNO's Aspire Intelligence philosophy , which views AI not as a distant technical layer, but as an intuitive extension of everyday behaviors. In the context of football, this means paying attention to the details that influence how we watch, discuss, or feel the game, from tactical curiosity to the desire to capture a fleeting moment of joy.

As an official partner of the Confederation of African Football, TECNO plans to integrate these technologies into its dedicated spaces, entertainment zones, and digital communities throughout the tournament. This initiative is part of a broader strategy by the company to foster a more participatory ecosystem where fans actively contribute to shaping the narrative, rather than simply consuming it.

As the 2025 Africa Cup of Nations is shaping up to be a major event on the continent's screens and social networks, TECNO's initiative illustrates a fundamental trend: the smartphone no longer simply captures the atmosphere around the match, it interprets it, contextualizes it and now influences how it will be told tomorrow.