As part of its official partnership with the Africa Cup of Nations (AFCON), Visa organized a Fan Zone at Sea Plaza on Tuesday, December 30th, for the Senegal-Benin match. This initiative aligns with the brand's strategy to bring fans closer to the competition while highlighting innovation and customer experience.

Animations, digital experiences, games, gifts and a festive atmosphere punctuated this Fan Zone, offering Senegalese supporters an immersive and friendly experience in a modern and comfortable setting.

An electric atmosphere to support the Lions

Located in the Sea Plaza cinema, the Fan Zone offered a premium experience, combining live broadcast of the match on a big screen, interactive entertainment, games, and prizes. Families, young people, and football enthusiasts were thus able to follow the match in optimal conditions.

From the opening whistle, the space transformed into a veritable cauldron. In front of an enthusiastic crowd, the Lions of Teranga were supported in a good-natured atmosphere marked by chants, applause and a strong sense of unity around African football.

A strong institutional presence

The event was also marked by the presence of Ms. Aminata Kane, Senior Vice President of Visa West and Central Africa, who was keen to follow the match in her country alongside the Senegalese supporters, to encourage the Lions.

Its presence illustrates Visa's local roots and its commitment to African football, strengthening the brand's connection with the people.

Visa, strategic partner of the AFCON

As an official partner and exclusive payment partner of the Confederation of African Football (CAF) competitions until 2026, Visa plays a central role in modernizing the fan experience. The brand facilitates digital payments, ticket purchases, and transactions related to official AFCON events.

For the organizers, sport is both a vector of social cohesion and an opportunity to bring the public closer together.

The fans in attendance expressed their satisfaction, praising the quality of the organization, the comfort provided, and the friendly atmosphere. Many of them hope to see this type of initiative continue throughout the competition.

Through this Fan Zone, the Visa brand confirms its commitment to supporting African football while providing fans with a more accessible, modern and comfortable match experience.