Caetano Senegal continues its journey to benefit its loyal customers. After closing out 2025 on a high note with the official launch of Ford Trucks, the subsidiary of the Portuguese Salvador Caetano Group has just introduced a new brand to the Senegalese market: the new Mahindra XUV 3X0. Its official launch took place on Friday, February 6, 2026, at the Pullman Dakar Teranga Hotel. This exclusive event was attended by the Ambassador of India to Senegal, His Excellency Mr. Dinkar Asthana, as well as partners, customers, and others.

A car designed and equipped with all the necessary features

Mahindra is an Indian brand designed to help you achieve all your goals. Whether you're tackling the daily grind, planning a weekend getaway, or embarking on an unforgettable road trip, the XUV 3X0 is your ideal companion. According to Mr. Baye Malick Samb, Mahindra/JMC Pick-up Sales Manager at Caetano Senegal, this new XUV 3X0 model has been equipped with all the necessary features to make every journey smooth, safe, and enjoyable, without compromise.

A remarkable design

With its striking design, the new Mahindra offers superior SUV comfort and dynamic performance. The XUV 3X0's interior mirrors its captivating exterior design, blending premium finishes with modern elements. The dashboard, which extends to the door panels, and the fabric seats enhance the elegance and comfort inside.

The XUV 3X0 model boasts a sporty and refined silhouette that commands attention. It features a distinctive grille with a piano black finish, bi-halogen headlights, and LED daytime running lights. Each version benefits from uniquely designed wheels, including 16-inch diamond-cut alloy wheels for a sophisticated look.

Advanced technology

The XUV 3X0 is at the forefront of automotive technology, featuring two 10.25" (26.03 cm) HD screens offering wireless Android Auto compatibility and wired Apple CarPlay. Advanced features, such as a 65W USB-C charging port, are designed for connected users seeking everyday convenience and performance.

World-class security

The XUV 3X0 sets a new standard in safety, with 35 standard safety features, guaranteeing a truly protective cocoon for you and your loved ones. Its responsive handling and powerful engine transform every journey into an exhilarating experience, while offering a comprehensive package where safety is paramount.

The XUV 3X0 model is equipped with a new generation of ESC (Electronic Stability Control) with hill start assist and hill descent control, ensuring optimal control in the most demanding driving conditions.

Standard features include six airbags, four disc brakes, three-point seat belts, and seat belt reminders for all seats. For child safety, the passenger airbag can be activated/deactivated, and ISOFIX child seat anchors with top tether provide comprehensive protection for all occupants.

The XUV 3X0 is a true rolling fortress. Thanks to radar and a camera capable of detecting obstacles, avoiding collisions and assisting the driver, no other SUV offers such a balance between safety and driving pleasure.

Superior SUV comfort

The XUV 3X0 elevates every journey. Step inside and discover a true sanctuary of sophistication and comfort, meticulously crafted for those who appreciate refined details. Its luxurious interior incorporates a host of premium features, such as the Skyroof.

Its generous interior offers optimal legroom, headroom, and hip room, ensuring exceptional freedom of movement without compromising on elegance. With a 364-liter trunk, it perfectly meets the needs of everyday use and long journeys. Thanks to its 2600 mm wheelbase and 1821 mm width, it stands out as one of the most spacious SUVs in its class.

Dynamic performance

True to the brand's heritage of exhilarating performance, the mStallion TCMPfi turbocharged petrol engine delivers 82 kW and 200 Nm of torque. It features new vehicle management software and an intelligent turbocharger, while also offering exceptionally low fuel consumption. The transmission ensures smooth gear changes and is optimized to provide both fuel efficiency and driving pleasure.

Experience an unforgettable drive. To heighten the adrenaline rush, the XUV 3X0 offers three driving modes: Zip, Zap, and Zoom, as well as intelligent steering modes. These intelligent modes allow every driver to enjoy a controlled and responsive driving experience, setting a new standard for a compact SUV.

The XUV 3X0 model is equipped with an advanced suspension system, including: fully independent MacPherson type front suspension and semi-independent torsion bar rear suspension.

The launch price of this new Mahindra brand is set from 13,900,000 FCFA, with a mechanical warranty of 5 years or 100,000 kilometers.