APO Group, the pan-African communications leader, has just reached another major milestone in its international rise. At the 2026 Africa SABRE Awards, the agency won the gold medal in the North Africa category, confirming for the second consecutive year its excellence in reputation management and media engagement on the continent.

The strategic success of the GITEX Africa campaign

The highest distinction was awarded for the campaign entitled “GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence”.

This large-scale communication strategy generated over 3,600 press clippings across African and global media. Beyond the numbers, this initiative helped solidify the event's status as a key technological gathering, while reinforcing Morocco's position as a leading regional technology hub.

In addition to this victory, APO Group distinguished itself as a finalist in two other prestigious categories for its collaborations with international sports organizations. The agency was notably recognized in the media relations category for promoting the Africa Flag 2025 tournament in Cairo, and in the media, arts, and entertainment category for its work on the Basketball Africa League (BAL).

Pan-African expertise at the service of results

For Bas Wijne, CEO of APO Group, this success demonstrates the agency's ability to navigate the complexities of African markets. He emphasizes that the key is to design communications that deliver measurable results through a combination of strategic planning and local execution. This approach allows companies to confidently navigate Africa's diverse media landscape.

This new award adds to a host of accolades received over the past year, including gold and bronze at the Davos Communications Awards. Present in all 54 countries of the continent, APO Group leverages its proprietary news feed, Africa Newsroom, which distributes content across more than 250 global platforms. This integrated infrastructure directly connects businesses with journalists, investors, and policymakers worldwide.